Launch of Xiaomi’s First Production Car
After a three-year buildup, Xiaomi’s much-anticipated first mass-production vehicle, the SU7, was launched on March 28th. Available in three configurations, the SU7 has an official price range from 215,900 to 299,900 yuan. For early adopters who placed their orders by April 30th, Xiaomi offered an attractive package of complimentary upgrades including a car refrigerator, Nappa leather seats, a 25-speaker sound system, and lifetime access to intelligent driving features.
Exclusive Founders Edition in Xiaomi SU7
Xiaomi also introduced a special Founders Edition limited to 5,000 units, featuring the signature of Xiaomi’s CEO Lei Jun, a unique nameplate, and carbon fiber rearview mirrors. This edition has offered at the same price points as the standard versions, enhancing its collectibility and appeal to brand enthusiasts.
Design Excellence Drives Xiaomi SU7 Successful
Since its debut announcement last November, the SU7 has been a constant topic of discussion in automotive circles. It’s well-known for its aggressive and sleek design, which has been showcased in numerous official photos and spy shots. The SU7 is available in nine different colors, providing potential buyers with a wide array of choices to personalize their vehicle to their tastes.
The design efficiency is evident in its impressive aerodynamics, boasting a drag coefficient of just 0.195Cd. This efficiency has achieved without sacrificing style, as Xiaomi opted to maintain traditional visibility with non-hidden door handles and regular mirrors instead of the more modern but less aesthetically pleasing electronic mirrors.
Spacious and Advanced Interior
The SU7 offers a generous interior space, matching and even exceeding competitors like Tesla’s Model S. It’s designed to comfortably accommodate families, with ample legroom and headroom that ensure a pleasant ride for all passengers.
Inside the SU7, Xiaomi blends simplicity with cutting-edge technology. The centerpiece is a 16.1-inch 3K display that integrates smoothly with Xiaomi’s tech ecosystem, supporting voice interactions through Xiao Ai and connectivity with Xiaomi smartphones and smart home devices. This integration provides a seamless user experience, bridging the gap between automotive and residential technology.
The vehicle also includes optional physical buttons that attach magnetically below the main screen, providing tactile controls for common features—an unusual but welcome feature in the typically touchscreen-dominated EV market.
Performance and Handling
Under the hood, the SU7 boasts a powerful electric motor setup that caters to both efficiency and performance enthusiasts. The base model has well-suited for city driving and daily commutes, offering adequate power and responsiveness. Meanwhile, the higher-end models come with enhanced capabilities for more spirited driving experiences. These versions feature a robust dual-motor all-wheel-drive system, which delivers exceptional acceleration and handling, making them ideal for those seeking a thrilling driving experience.
Intelligent Driving Capabilities
Xiaomi equips the SU7 with high-level intelligence, featuring a full suite of driving aids powered by NVIDIA Orin chips. These systems offer robust assistance across various driving conditions, including highways and urban environments. They include advanced features such as lane-keeping assist and adaptive cruise control. Additionally, an optional lidar system enhances environmental mapping.
Conclusion: Compelling Market Entry
With its competitive pricing and comprehensive feature set, the Xiaomi SU7 has poised to make a significant impact on the luxury electric vehicle market. It offers a unique combination of style, comfort, and technology, making it a