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Many may not be aware, but when it comes to sales of luxury electric vehicles, BMW stands out as the brand that perfectly aligns with the current era. Its sales figures for pure electric vehicles can be described as “far ahead of the pack.” As of November 2023, BMW had sold nearly 90,000 units of pure electric vehicles, with the BMW i3 leading the way with 47,600 units sold in just 11 months. The sales of a single model, the BMW i3, have nearly surpassed the total annual sales of new energy vehicles from Mercedes-Benz and Audi combined. What makes the BMW i3 achieve such remarkable sales figures? Let’s delve into the reasons behind its success.
Driving Dynamics: The Sporty Side of BMW i3
In 2019, BMW introduced the all-new 3 Series in China, codenamed G20 and G28 for the long-wheelbase version. To cater to the Chinese market’s preference for comfort, this generation of the 3 Series eliminated the rear anti-roll bar and fine-tuned the suspension for a softer ride. While this change received widespread acclaim from consumers, enthusiasts and the media found it somewhat disappointing as it lacked the sharpness of the previous 3 Series. However, the BMW i3, based on the same platform as the 3 Series, maintained a more balanced suspension setup, offering a sportier driving experience.
Suspension Tuning
Although both models share the same platform, the i3’s suspension differs from the 3 Series. It incorporates air springs at the rear axle to compensate for the additional weight of the battery pack, resulting in a distinct suspension feel. The front suspension of the i3 is notably firmer than that of the 3 Series, providing a more agile and responsive ride, especially when tackling bumps and irregularities on the road. The use of air suspension in the rear axle, while slightly softer than the front, still maintains excellent shock absorption, ensuring a harmonious suspension setup overall. This gives the i3 a more sporty character compared to its gasoline-powered sibling.
Throttle Response and Regenerative Braking
One significant advantage of electric vehicles is their inherent smoothness in power delivery due to the absence of an internal combustion engine and transmission. The BMW i3 capitalizes on this advantage by offering a well-calibrated throttle response. In Eco Pro and Comfort modes, the i3’s throttle pedal exhibits a leisurely response, making the driving experience akin to a traditional luxury car rather than a high-performance electric vehicle. Additionally, the regenerative braking force in these modes is moderate. Even at higher speeds, the regenerative braking in Drive mode is reminiscent of engine braking in conventional vehicles, providing some control over speed but not strong deceleration.
However, the i3 offers a unique feature in the form of the B mode, which activates strong regenerative braking, akin to one-pedal driving commonly found in electric vehicles. In B mode, the vehicle automatically engages Auto Hold, and strong regenerative braking can bring the vehicle to a complete stop. If you prefer to have idle creep in B mode, you can disable Auto Hold, allowing for a more familiar driving experience.
Regenerative Braking Calibration
One remarkable aspect of the i3’s B mode is its calibration. Unlike some electric vehicles that introduce a slight delay in regenerative braking to improve smoothness, BMW has opted for an instant and direct response. While this setting may require some adjustment for drivers unfamiliar with strong regenerative braking, it quickly becomes intuitive. The responsive nature of the i3’s regenerative braking, combined with precise control over regenerative force, minimizes the need to switch between the brake pedal and accelerator, reducing driver fatigue.
Impressive Efficiency and Range
In recent efficiency tests, the BMW i3 demonstrated impressive results. Equipped with the 340-horsepower single electric motor and a 79.05 kWh lithium-ion battery pack from CATL, the i3 achieved a remarkable energy consumption rate. During a test drive conducted on a cold winter day in Beijing, with temperatures as low as -3°C, the vehicle covered 39.4 kilometers in 49 minutes, averaging a speed of 48 km/h. The i3’s energy consumption rate stood at 19.3 kWh/100 km, considering the adverse conditions, including low temperatures, air conditioning usage, and the efficiency of the i3’s electric motor, this result is highly commendable. In such conditions, the i3’s actual pure electric range is estimated to be around 350 kilometers.
Performance and Value Proposition
Speaking of performance, the BMW i3 does not disappoint. Although I was unable to test its 0-100 km/h acceleration due to snowy weather, the i3’s official claim of 5.6 seconds for the sprint is undoubtedly credible. While this figure may not match some of the sub-300,000 CNY Chinese electric cars in terms of raw acceleration, BMW’s reputation for delivering genuine power is evident in the i3’s character. Its mature calibration and balanced performance make it a well-rounded choice, even when compared to other domestic “high-horsepower sofas.” Moreover, the substantial discount of over $1,000 USD on the top-tier model, with a suggested retail price of 413,900 CNY, enhances its value proposition. Coupled with its more spacious and comfortable rear seating, the i3 has won the hearts of many, thanks in part to the iconic blue-and-white BMW badge.
Distinctive Design
In terms of design, the BMW i3 maintains the basic aesthetic of the 3 Series but adds its unique touches to signify its “green” identity. The two now-small kidney grilles have been closed off to underline the electric nature of the vehicle.
Aerodynamic Wheels
The i3’s wheels adhere to the standard low-drag design common in electric vehicles, resulting in an aerodynamically efficient appearance that may not be as sporty as the gasoline-powered 3 Series. The tire sizes remain true to BMW’s tradition, with 225/45 R19 at the front and 245/40 R19 at the rear.
Design Harmony
Despite sharing a platform with the 3 Series, the i3’s increased height of nearly 3 cm is well managed in its design. It features black decorative side skirts that conceal the battery pack beneath, providing a visual balance to compensate for the height difference. Furthermore, the i3 boasts a 5 mm longer wheelbase compared to the long-wheelbase 3 Series, measuring 2,966 mm, and wider front and rear track widths.
Distinctive Rear Design
Moving to the rear design, the i3 appears more robust compared to the 3 Series, with distinctive lower bumper styling and decorative elements replacing the previous dual exhaust outlets. The tail lamp design is also unique, emphasizing the i3’s “green” identity with a distinctive blue hue in the lamp clusters.
Premium and Sustainable Interior
Inside the cabin, the BMW i3 carries forward the brand’s commitment to premium materials and build quality. The i3’s interior design features a minimalist approach, with a focus on sustainability. BMW offers several different interior trims, including options with sustainable materials like eucalyptus wood. The cabin feels open and airy, thanks to the large windows and the absence of a traditional center console, which enhances the sense of space.
Infotainment Excellence
The i3’s infotainment system is top-notch, featuring a large touchscreen display with BMW’s latest iDrive interface. It offers seamless connectivity with Apple CarPlay and Android Auto, along with a host of other advanced features, including navigation, voice control, and a premium audio system.
Comfort and Space
Comfort is a priority in the i3, with spacious and supportive seats that provide an excellent driving position. The rear seats are roomy enough to accommodate adult passengers comfortably, and the absence of a transmission tunnel enhances legroom. The interior’s focus on sustainability is also evident in the use of recycled materials for various components, aligning with BMW’s commitment to environmental responsibility.
Advanced Safety Features
The BMW i3 comes equipped with a comprehensive suite of advanced safety features and driver assistance systems. These include adaptive cruise control, lane departure warning, automatic emergency braking, and more, all of which contribute to the vehicle’s overall safety and ease of driving.
Conclusion
In conclusion, the BMW i3 has become a standout choice in the luxury electric vehicle market in China, thanks to its sporty yet comfortable driving experience, impressive efficiency, and a well-crafted interior. Its distinctive design, commitment to sustainability, and advanced technology further enhance its appeal to environmentally conscious consumers. With strong sales figures and positive reviews, the BMW i3 continues to pave the way for the future of electric mobility, setting a high standard for luxury electric vehicles in China and beyond.
As the electric vehicle market continues to evolve, it’s clear that the BMW i3 has carved out a unique position for itself, appealing to those who seek both performance and sustainability in their automotive choices. With ongoing advancements in electric vehicle technology and infrastructure, it’s an exciting time for the industry, and BMW remains at the forefront of innovation with models like the i3.
In conclusion, the BMW i3 is a compelling choice in the luxury electric vehicle market in China. Its combination of sporty performance, impressive efficiency, and a well-crafted interior make it a standout option for environmentally conscious consumers. With strong sales figures and positive reviews, the BMW i3 continues to lead the way in the transition to electric mobility, setting a high standard for luxury electric vehicles in China and beyond. As the electric vehicle market continues to evolve, BMW’s commitment to innovation and sustainability ensures that the i3 will remain a relevant and competitive choice for years to come.
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