Introduction to Baojun Yueye Plus
Over the past few years, the Wuling brand has seen substantial success in the electric mini car segment with hits like the Hongguang MINI, Bingo, and Bingo Plus. Meanwhile, Baojun, from the same automotive group, hasn’t quite matched up in terms of sales and popularity. However, the launch of the all-new Yueye Plus might just shift the narrative. Priced between 93,800 to 103,800 RMB, this model steps beyond the previous Yueye with significant updates that might just make it the next big hit.
Understanding Baojun Yueye Plus
While both models belong to the Yueye line, the Yueye Plus diverges fundamentally as it utilizes a completely different platform and powertrain setup. Unlike its predecessor’s rear-mounted single electric motor setup, Yueye Plus offers a front-wheel drive powered by a more robust 102 horsepower motor, transitioning from a pure electric to a platform shared with PHEV configurations. This is not merely an upgraded version but a distinct, wholly redesigned model.
Market Positioning and Design
Despite its compact dimensions (3996 mm in length and 2560 mm wheelbase), Baojun Yueye Plus manages to stand out with its boxy SUV design. At a height of 1726 mm, it towers over compact competitors like the BYD Yuan UP, providing it with a more pronounced SUV-like presence.
What Sets Baojun Yueye Plus Apart?
- Unique Market Offering: Yueye Plus might be the only vehicle under 100,000 RMB that offers a boxy SUV design with five doors and four seats, making it a unique entry in its price bracket.
- Spacious and Practical Interior: This model excels in space utilization—a signature advantage of boxy designs. It offers exceptional headroom and a practical, comfortable seating arrangement that rivals larger A-segment SUVs. Additionally, the flat roof and intelligent interior layout maximize the usable space.
- Cutting-edge Technology Integration: Yueye Plus is among the first to incorporate DJI’s smart driving technology. This advanced system offers impressive capabilities like highway driving assistance and adaptive traffic response, previously unavailable in this price segment.
- Performance and Range: Equipped with a 41.9 kWh battery, Yueye Plus promises a range of 401 km under CLTC conditions, comparable to higher-end models. It also supports fast charging, enhancing its appeal for longer commutes.
- Interior Design and Quality: For a model starting under 100,000 RMB, Yueye Plus does not compromise on interior quality. The use of premium materials and attention to detail provides an upscale feel uncommon in this price range.
Challenges and Considerations
Despite its strengths, Yueye Plus faces some challenges:
- Power Adequacy: The 102 horsepower motor might suffice for city driving but could underperform on highways, particularly when rapid acceleration is required.
- Steering Adjustability: Limited to height adjustments, which may not suit all drivers; prospective buyers should test for comfort.
- Lack of Some Amenities: The base model lacks features like seat heating, ventilation, and wireless charging, which are becoming standard in similar segments.
Conclusion
The Baojun Yueye Plus represents a significant leap forward in the urban commuter category, providing a blend of style, space, and technology at a compelling price point. With its innovative features and practical design, it has the potential to set new benchmarks in the budget-friendly electric vehicle market. Whether it becomes a bestseller remains to be seen, but Yueye Plus is undoubtedly poised to make an impact.