Introduction to the New Era of Toyota Prado
Toyota Prado, a name synonymous with rugged durability in the SUV realm, holds a significant position in China’s off-roading community. Known colloquially as “Ba Dao,” the Prado had to depart the Chinese market due to fuel consumption and emission concerns. However, as the domestic market embraces new energy solutions, the fully revamped Toyota Prado makes a much-anticipated return.
Toyota Prado Pricing and Market Position
Priced between 459,800 to 549,800 RMB, the new Toyota Prado maintains its position around the half-million mark. This refreshed classic model brings forth several highlights and potential drawbacks. How will it fare in the Chinese market, which has seen its glory in the past?
Evolution of the Toyota Prado
A brief look back at the history of the Toyota Prado, officially known as the Land Cruiser Prado, shows its evolution from a variant of the Land Cruiser into a distinct model from its second generation onwards.
- First Generation: Introduced in 1990, its design hints at similarities with the latest fifth generation, both adopting a retro style.
- Second Generation: Launched in 1996, it moved from a rigid axle front suspension to an independent double-wishbone setup, enhancing on-road handling and comfort, a notable trait over other rugged SUVs of its time.
- Third Generation: Debuted in 2002 and started local production in China by 2003, this generation solidified the “Ba Dao” reputation with its robust performance and was known for its four-link rear suspension that continued into the fourth generation.
- Fourth Generation: Known to most, the 2009 model sold until 2020 in China. It underwent an engine downgrade from 4.0L to 3.5L in 2018 to meet stricter emission standards but ultimately ceased production.
Fifth Generation: A Comprehensive Transformation
The latest model introduces the most extensive changes both inside and out:
- Exterior Design: It features a boxier look reminiscent of the first generation but with modern flairs akin to the FJ Cruiser, completely overhauling the outdated styles of its predecessors.
- Size Increase: The new Prado has significantly grown in dimensions, ensuring it fits the large SUV category with a length over 4.9 meters and height over 1.9 meters.
- Chassis and Suspension: It revisits the solid axle setup used before the third generation but maintains independent front double-wishbone suspension.
- Powertrain Revolution: Transitioning from a 4.0L and 3.5L naturally aspirated engines to a 2.4L turbocharged engine with a hybrid electric vehicle (HEV) system paired with an 8-speed automatic transmission, focusing on power output rather than the typical planetary gear hybrid setup.
This shift addresses the demands of modern Chinese markets with necessary measures despite potentially disappointing some off-road enthusiasts.
Analyzing the New Prado’s Strengths and Weaknesses
Strengths:
- Stylish Yet Rugged: Previous Prado models, though popular off-road, appeared somewhat bland and aged in urban settings. The new Prado adopts a more contemporary and rugged look, potentially attracting a broader consumer base, including those without stringent off-roading needs.
- Interior Overhaul: The interior sees a major upgrade with digital displays, color schemes, and redesigned components such as steering wheels and gear shifts, aligning with current automotive trends.
- Enhanced Features: Unlike the minimalistic features of older models, the new Prado boasts advanced technology like 360-degree cameras, L2+ autonomous driving, voice recognition, and wireless charging, significantly enhancing its competitiveness.
Weaknesses:
- High Price Range: Despite its upgrades, the new Prado’s price remains high compared to competitors like Ford’s Maverick and Tank’s 500 Hi4-T, which offer similar sizes and features but at lower prices.
- Lacking Features in Base Models: The base model still uses plastic steering wheels and fabric seats, and high-end features like digital dashboards and heated steering wheels are reserved for top-tier models.
Conclusion
As the SUV market evolves rapidly, the new Toyota Prado must carve out its niche among a slew of advanced and competitively priced models. Its return is timely, but does it retain enough allure in today’s market dynamics? We invite your opinions and discussions in the comment section below.